Issho is a visionary Japanese restaurant located in the heart of New York City, renowned for its unparalleled dedication to craftsmanship and seasonal perfection.


Concept

The concept focuses on creating a minimalistic yet clear and cohesive identity that extends seamlessly from the restaurant’s brand identity to its mobile app. A refined black and white palette with clean space and elegant typography emphasizes sophistication while ensuring usability and clarity. The visual identity reflects the restaurant’s timeless character, while the mobile app translates the same design language into an intuitive digital experience, providing users with a consistent journey from brand discovery to dining.